Production: cinematic look on a practical crew
Commercial crews scale with ambition. A simple product spot might use a director, a camera operator, and a gaffer, while a lifestyle commercial adds a second camera, an audio operator, a producer, and a drone pilot. We shoot on cinema cameras with quality lenses, control light with LED fixtures and diffusion, and use gimbals and sliders for smooth movement.
For commercial property promos, our FAA Part 107-certified pilots capture aerial approaches, rooftop amenities, and the surrounding neighborhood, while ground crews film lobbies, suites, and tenant spaces at their best hour. Product shoots can happen in a studio with seamless backdrops and controlled reflections. Either way, we capture extra coverage and alternate takes so the edit can produce several ad lengths from one day.