Planning a team content strategy
We start by learning how your team wins business and where your clients find you. A luxury team in Cherry Creek might focus on polished brand films and property showcases, while a high-volume team in the suburbs might need frequent market updates and quick listing clips. From that, we outline a content plan with a mix of evergreen pieces and timely ones.
Evergreen content includes a team brand video, individual agent intros, a process video for sellers, and neighborhood guides for areas you serve, such as Highlands, Wash Park, Central Park, or Littleton. Timely content includes monthly market updates and listing launches. We schedule batch shoot days where every agent records their segments in sequence, which respects busy calendars and keeps the visual look consistent across the team.